First impressions aren’t everything, but they certainly matter – especially when it comes to marketing your property to potential buyers! As the January rush rolls in, and buyers hope to make good on their New Year’s resolutions, it’s important to make sure that your property stands out from the crowd.
Here are some top tips to help you attract buyers to your home in the New Year…
Clear away traces of Christmas
Any festive remnants are likely to be off-putting to buyers in the New Year as many will be looking for a fresh start, so you don’t want to present a home that’s stuck in Christmas past. Make sure your tree and all your Christmas decorations are put away, pine needles and stray tinsel strings are hoovered up, and the mantle is free of any festive cards.
Keep it cosy
Although Christmas décor is so last year, you should still keep your cosy blankets and cushions on display for January buyers. It’s likely that people on the market at this time of year will be looking for a warm and comfortable place to ride out the icy winter months. Make use of warm lighting such as lamps and candles, get the fireplace going, and make sure the heating is on whenever there is a viewing.
Carry out any last-minute repairs
Some people will not want to move into a house that has obvious and nagging issues, such as stiff doors and scuffed walls, especially in the New Year when buyers are keen to settle into their new home as soon as possible, without having to worry about fixing the place up too much. Invest some time into tightening screws, refreshing the paintwork and filling in cracked tiles. The small things might not seem important, but they can be the difference between a quick sale and one that takes much longer.
Show it off
Your property will have some attractive features to offer buyers, this could include a home office, a gym, a large garden, or even just a more modern design. Whatever it is that your home has to offer, make sure to show it off. Prospective buyers are often looking for more than a change of scenery, many will be seeking an enhancement to their current lifestyle.
Light and bright
Use the gloomy January weather to your advantage with well-thought-out lighting. A home that is atmospheric and illuminated against a dark sky is bound to feel cosy and like a safe retreat from adverse weather conditions. Incorporate multiple light sources – from standing lamps to twinkling fairy lights and stylish down-lighters. The most well-lit rooms have layers of light that blend together and enhance the features of the space.
Outside space
Your garden may not look its best right now, but buyers will understand this and therefore they will appreciate any attempts to clean up lawns and borders. If the weather is relatively calm, you could even uncover your garden furniture just for viewings so that buyers can imagine how to use the space when the weather finally perks up.
Are you thinking about selling your home in 2023? Contact our team of experts today.
